“A Guide to Raising Conscious and Confident Men in Today’s World”


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Where do our boys belong in this generation of the women’s empowerment movements? How do we raise and support our boys towards conscious masculinity?

Are you raising a son in today’s world of mass shootings, sexual assault and harassment claims?  Are you witnessing an uprising in women empowerment movements, #metoo and #timesup, and worried for your son?   Are you troubled about the ongoing negative messaging about a nation in crisis due to violent acts and misbehavior by men and boys?  It is not just guns that mass shootings have in common, it is misguided and isolated young men that all lack a sense of belonging.   The term, “Toxic Masculinity” has surfaced, holding a microscope over what messages boys have been receiving for decades, that is actually harming them.  Messages, such as “man up” or “don’t be soft”.  In an effort to create leaders among boys, it has been through a lens of shame.

Do you want to parent your son differently than what is often referred to as ‘boys will be boys’?  Are you already dealing with out-of-control behavior by your son that is consuming time and energy? Does he isolate himself from his peers and have difficulty making friends? Are you concerned about his aggression, anger, lack of respect for others, low motivation or self confidence?

You are not alone!

Many frustrated parents are worried about raising boys in our current climate of confusing messaging in the media.  There is so much negativity about what it means to be male.

Together we can create impactful change through greater understanding.

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There is a major shift happening in our world that is opening doors for more inclusivity, tolerance and equity, but with this shift the road for boys seems blurry and the path is unclear.

We are becoming more conscious of one another, with more respect and embracing one another and our differences. Imagine your son with a strong sense of belonging where he can contribute to his peer group, classmates and community.  

Imagine living in a cohesive, peaceful home environment, where the focus is on growth, learning, and everyone reaching their full potential.

Envision your son being kind, loving and respectful, as he follows directions, asks how he can help you and the family, and even opens doors for people. Imagine being able to understand his brain and the impact of hormones from infancy to puberty.  Building understanding and empathy, so that you can feel joy in raising him with less stress and anger.

Years from now, you could be looking back on fond memories of a life well-lived, beaming with pride at the man, husband, father your son has become.

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You witness how respectful and compassionate he treats everyone, but especially women. You will know that your efforts in his life helped to contribute to a greater purpose – his personal growth and a positive impact on society in his treatment of others is an example to future generations.

Learn for yourself what you need to be a positive, confident and conscious parent who supports their sense of belonging.  Learn what it means to express his masculinity in healthy ways that are free of any societal ‘shaming’ messages. Supporting his innate being to be loving, kind and respectful.

Bust through the “boys will be boys” myth and give young men the greatest gift of their life – the tools they need to grow up independent and confident.

Amy profile crop1

My name is Amy Herbst and I have spent 20 years counseling young people and leading an alternative high school with a career dedicated to impacting positive change on youth. For the past 2 decades, there has been a (well intentioned) movement to raise the self esteem of young women with programs about girl-power! The results are in and we are now seeing a much higher rate of school success and overall confidence for our young women. Our boys are falling behind and are needing so much more support and guidance to grow up during this complicated time.

Now that my husband and I are raising our 2 boys, I’ve felt a sense of urgency to bring forth what I have learned. I wrote this book to engage parents in conversation on how to empower young men to be accomplished, self-reliant, and confident, reach their full potential and able to express their own conscious masculinity.

The time for busting the ‘boys will be boys’ myth is now.  Shifting the paradigm of what it means to “man up” with our next generation of boys.

I am a mother, a feminist, a counselor, and an advocate for youth. In my 20 years in education I have supported and implemented innovative techniques and strategies for the positive growth of young men and women from all walks of life. School initiatives have led to increased graduates, less drop-outs, higher rates of career exploration and readiness in an engaged educational experience. I have been honored to counsel thousands of youth and their families, train staff in social emotional learning, relational and rapport building techniques and present at several educational conferences nationwide.

That’s why I created, “Busting the ‘Boys Will Be Boys’ Myth – How to Raise Conscious and Confident Men in Today’s World.”

Come along side of your son’s journey in today’s world, as he struggles to find his sense of belonging.  Inspire your son to take responsibility and ownership of his life, so that he may lead others as a positive example and role model for conscious masculinity.

Spend less time on behavior modification and discipline, and more time bonding, educating, and growing together. Guide your son toward cultivating a sense of belonging and purpose. Witness him mature confidently, and find peace in knowing that he is strong-minded and independent.

Give him a solid foundation for navigating this world.

Gain a deeper understanding of the messages projected onto young men of today.  Learn how to teach your son why those messages exist, and how to be a leader in our new world through his service and leadership.

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“Empowering and timely.  Boys Will Be Boys helps parents understand how oversimplified this statement may be.  The book provides practical, real-world examples parents can employ, coupled with some sound brain research and skills and tools young boys require to become conscious men.  Brava! -Rhonda, Women’s March Organizer in Oregon

“Amy is my go-to-person for help understanding my growing boys. She has helped me to understand my young teenager’s mindset and is very knowledgeable aobu thelping teachers and parents upport their boys growing up into young men” -Stacy, Teacher of Special Education and mom of 4 school age boys

Best mom advice given to me by Amy, is sometimes it is ok to just open a can of soup for dinner. Give yourself lots of grace. Best teacher advice is kids will be ready to learn once they trust you. Feed their heart first and then their head.” -Heather, 25 year educator and mom of 2 young men.

“When we know better we do better” ~Maya Angelou.  Understand your own biases and begin seeing changes in your son’s self awareness, behavior and relational interactions.

It is absolutely vital that we arm ourselves with the knowledge and tools to create a better future for our children. The devastating results of disengaged or over indulgent parenting has taken its toll on our youth, and the evidence is in headlines and in our news feeds. We are in the midst of a movement and the time is now.

We have the power to take control, and it starts in our own homes.

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ORDER “Busting the ‘Boys Will Be Boys’ Myth” A Guide to Raising Conscious and Confident Men in Today’s World TODAY! 

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